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Social Media Marketing: Learn From These Four Mistakes in Website Marketing
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Social media marketing remains an unpredictable field. One can never tell what will go viral and what will fall flat. Nevertheless, if we can't always tell what will take off, we can learn from the mistakes of others what we should avoid. Here are four of this year's worst goof-ups.

Words of Wisdom from SEO Chat Forums in Website Content
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If you've recently learned that you can rank your business website higher in the search engines for relevant keywords by using search engine optimization techniques, welcome! SEO is a big field, and you'll find lots of articles and advice. Some of it will be good, and some...not so much. Keep reading for some of the best SEO advice you'll find.

Social Media: An Analogy in Online Business Help
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Still having trouble grasping the importance of social media? Do you run a business but don't quite understand how sites like Facebook and Twitter have changed the game? To get a better perspective on what's going on, we need to go back in time.

Traffic Down One Month? Don`t Panic in How To
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So you've put a lot of effort into your SEO and online marketing campaigns, and you noticed that your traffic was down this month. What happened? Should you cut your SEO budget and channel that money into more conventional marketing efforts?

Make a Digital Trail for Site Performance in Online Business Help
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Site analytics track your website's performance. With just a few keystrokes, you can check and compare the number of visitors, conversions and more that your site experienced during a variety of time periods. You'll learn what happened on your site and when, but you won't learn why it happened. Fortunately, you can do something very simple to answer your “why?” questions.

PPC Marketing Campaign Tips in Website Marketing
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Are you trying to get more out of your company's pay-per-click marketing campaign? It can't hurt to go over the following basic checklist to see if your efforts are living up to their potential.

Try Something New to Promote Your Website in Website Marketing
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Have you been using the same old techniques to promote your website, and seeing diminishing returns? Maybe it's time to look at what you've been doing with fresh eyes, and try something new.

Match Your Message to Your Audience in Website Marketing
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If you've ever hunted for a job – and who hasn't? – you know that all the job search gurus tell you to construct a separate cover letter for every place you send your resume. In some cases, they even tell you to build different resumes! By doing this, you sent the right messages to the right audiences. As a business owner, you still need to do that.

Time for Your Site`s SEO Tune-up? in Search Engine Tricks
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You can't just set and forget search engine optimization for your website. As with a car, it requires regular maintenance. Just as you change your oil every 3,500 miles, you should check your website for SEO issues at least every six months. Keep reading for what to look for and fix.

Communication is Key Even in SEO in Online Business Help
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Whether you're an SEO doing work for a client, or a business owner who has hired an SEO company to improve your traffic, you need to communicate. You can't just assume the other side knows what you're talking about. Here's why.

Great Content: A Long-Term Strategy in Website Marketing
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You probably know that putting great content on your website is the secret to ranking well in the search engines and attracting lots of traffic and conversions. But what should you do if you've been publishing great content for several months and still aren't where you want to be? Don't give up hope.

The Basic Parts of an SEO Campaign in Search Engine Tricks
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If you've never done search engine optimization for your website before, you may be hoping there's a simple checklist of things you can do. While SEO checklists abound, the actual task itself is never done; you can always tweak your site in some new way to improve traffic or conversions. That said, you can still break the job down into certain component parts.

Look Past Your Web Analytics Blinders in Online Business Help
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A little information can be a dangerous thing, especially if you think it's ALL the information you need. This is especially true with web analytics data. It may give you an accurate view of your website, but if don't combine it with other data, you can lose sight of the bigger, more important picture.

Social Shares and Search Rank in Website Marketing
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You've probably heard that social media can influence your rank in the search engines, and thus your visibility to searchers. But how does that work? And how can you use it to SEO your site? While we can't directly examine Google's and Bing's algorithms, we can give you some advice based on the search engines' own words.

Inbound Marketing: A Cooperative Effort in Website Marketing
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If you've done much reading about search engine optimization lately, you may have noticed the term “SEO” used less frequently than “inbound marketing.” This shift in terminology reflects the many changes the field has undergone over the years. But it's more than that.

Dynamic Content Still Challenging for Search Engines in Search Engine Tricks
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As search engines improve their ability to find and index content, site owners enjoy the benefits of seeing even dynamic parts of their websites getting found and ranked. Does this mean you can relax? Not at all.

On Page SEO for New Domains in Web Development
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Launching a brand-new website at a new domain puts you in an interesting position – almost in the sense of the ancient Chinese curse, “may you live in interesting times.” Your site is a blank slate, which means it carries no penalties. But it also gets no bonuses and no standing in the search engines until you do something with it.

Help Pinterest Users Spread Your Business in Website Marketing
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While Facebook and Twitter get the lion's share of attention in any conversation about social websites, many others compete for visitors. Every so often, one will reach a tipping point of sorts: their membership explodes, they get discovered by the media, and site owners and SEOs try to figure out how to promote their company and brand through it. Pinterest is the latest site to reach this point.


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